Welcome to BOOMER.MEDIA, a senior living marketing solution.
Storytelling is what connects families to your community.
Life is about storytelling. The stories we tell ourselves, our friends and family. When the story is told right, we buy into it.
If you believe you have a great story to tell, you believe you have a strong message or purpose that will change the world - now more than ever it is easy to get your message out there - that's the good news! The challenge is all of the pollutions of the digital age in how you get your story out in front of the right people to listen or even care.
We serve as your Master Storytellers to create a strategic roadmap using targeted digital outlets to get your brand in front of the right people, connect with them, and change their lives.
Strategy - always first
We are a little different than most agencies because our strategy is defining your story first and foremost...ALWAYS! Rowing harder doesn't help if the boat is headed in the wrong direction which is why creating your story is so important. Think of finding your unique story as your compass to getting in front of the right audience.
Have you ever heard of the old saying, "Don't hire a carpenter to fix your sink!". The same thing in the digital space, "Never hire a web developer to tell your story!" Yes, these are important "tactical" skillsets, however, a Master Storyteller unlocks the hidden value that drives emotions and value to your brand.
Tactics - always second
We view tactics as the service offerings we offer to tell your story across many outlets to the right audience. The mix we create within your budget always ties back to the story you want to tell.
Social Media is the most powerful outlet to showcase your personality and the culture of your community. Highlight your smiling residents, your incredible events, and your engaging activities calendar.
Brag Right Result: All of our communities are ranking as number one!
Social Media Management
Lead Generation is two factors:
1) Building the sales funnel
2)Knowing how to nurture them down the funnel
Having a healthy CRM and process in place will increase your lead generation which results in higher occupancy.
Brag Right Result: Our communities have the highest closing ratio.
Your website is the first place everyone will visit to understand more about your community and to see if it would be a great fit for their loved one.
So why wouldn't you want an engaging website that is simply attracts families and inspires them to schedule a tour.
Brag Right Result: Our sites convert prospects to residents!
Web & Graphic Design
Web & Graphic Design
One the greatest ways to tell your story is through the power of video. Consider this, a lead comes in from the website, your sales person calls the family and maybe an email as a follow. This is the standard. Now imagine being a family member and getting a video message from the community saying we look forward to your tour tomorrow. Now that is a human touch point.
Brag Right Result: We hold several awards for our video work.
Power of Video
How do you tell your story 24/7 and keep your community in the forefront of families as they make one of the hardest decisions? >>>> Marketing Automation>>>>
1) Move qualified leads faster
2) Increase appointment conversion
3) Increase leads with fewer touch points
Brag Right Result: Increased occupancy faster!
Every hear of a "virtual visit"?! COVID changed the playing field for a long time and now more than ever, digital virtual tours are so important. We are the leading Matterport provider for senior living.
Create your completely immersive 3D virtual tour that allows families to walk around your community from ANYWHERE!
Brag Right Result: We've been doing this for years. Who needs COVID to change our approach.
Matterport 3D Tours
Occupancy is the name, ranking high in first position is the game. If you aren't showing up in search, you are losing out on leads which means loss occupancy.
Increase your search rankings with our SEO package.
Brag Right Result: All communities rank high!
Search Engine Optimization
Most say "Bad Data in is, Bad Data Out". How about repositioning this with your team in saying "Good Data In, Is Good Data Out". The health of your CRM is so incredibly important to be able to maintain clean, healthy data. When this takes place, then this allows us to take actionable insight and turn them into more leads. More leads = higher occupancy!
Brag Right Result: The secret is how you train your sales positions
Content Marketing is about telling your story across many digital and traditional outlets that speak to the right audience.
The content we create is truthful & authentic and relevant & motivating. It's not about you, its about filling the family's needs. Imagine your website being a city and content marketing serving as the road into this city.
Brag Right Result: All of our websites are positioned to speak to the sales funnel.