WHY LAUNCH A CONTENT MARKETING PROGRAM?
Content allows you the opportunity to personally connect with your audience and share your why. While content marketing has become a popular buzzword, it’s not new and it’s not going away.
We work with brands to craft their story in a way that resonates. We go deeper than a simple blog post or Facebook post. We focus on quality versus quantity. We breathe life into content through visuals, video, and active content. We then amplify your content to ensure it’s seen by the masses so that it will drive profit.
Every brand has a story.
Our essence as master storytellers is telling that story.
We connect
Brands to audiences
Through masterful
crafTED CONTENT
LET'S GET STARTED
CONTENT STRATEGY
KNOW
YOUR
WHY
Many content marketers operate with the “Produce, Post and Pray” philosophy. However, successful content marketing requires an in depth strategy.
Content allows you to personally connect with your audience and share your why. While content marketing has become a popular buzzword, it’s not new and it’s definitely not going away.
We work with brands to craft their unique stories in a way that resonates. We go deeper than a simple blog post or article: We breathe life into content through visuals, interactivity, and motion. We then amplify your content to ensure it’s seen by the masses.
And to ensure your content is not just seen, but also enjoyed, we focus on quality versus quantity. We want your business to deliver sharable content that sticks with your audience and helps you see real business success.
Our content marketing isn’t just surface-level—it delivers tangible results, earning you more likes, shares, and interactions across the board. The following are the seven steps we follow to ensure your success.
SHARE
YOUR
WHY
OUR APPROACH
MISSION
What is your "Definition of Success?"
RESEARCH& DEVELOP
DEFINE:
Current Landscape
Competitor Analysis
AUDIENCE
DEFINE:
Core Audience
Buyer Personas
STORY
STAND OUT
or
STAND DOWN
What is your unique story?
CHANNEL
What channels, both traditional and digital, will strategically align with your brand and mission?
CONTENT
CREATION
Assemble Team
Assign Content
Create Publishing Calendar
AMPLIFY
Publish Content
Search Engine Optimization
(keyword to increase visibility)
REPORT
Track & Measure results to ensure people are listening and to protect ROI
CONTENT MARKETING
RESULTS
THE ULTIMATE IMMERSIVE MARKETING CAMPAIGN
(when the defense industry and entertainment meet)
CHALLENGE:
To create a multi-level Immersive Media storytelling experience so that it increases the brand presence of LMT (a mathematical optimization company) in the defense industry.
STRATEGY:
As audiences are becoming increasingly adept at filtering out traditional advertising, our strategy was to create a brand experience that people 'want' to interact with and share. The goal was to align LMT with strategic, authentic partnerships and by creating an entertainment destination that will give their audience a role in the story.
HERE IS HOW THE STORY UNFOLDS. LET'S MEET THE CHARACTERS:
find a military non-profit!
STRATEGIC NON-PROFIT PARTNERSHIP
THE CLIENT
Successful Defense Firm
Now we need a global stage?
THE ENTERTAINMENT EVENT
WHAT IS THE EVENT?
...AHA!
Captain America Movie, our all-American comic book hero, is premiering @ comic-con. PERFECT!
LMT is a successful defense firm and Navy SEAL Foundation represents our modern day superheros. Let's lock it in.
We need to book press.
Wait?! instead of waiting for press to come to use, why don't we integrate major press outlets into our 2-day event space.
Official Headquarters
Located at the LMT House.
Every celebrity and who's-who's will be interviewed on camera here. Kewl!
Confirm the guest list!
Side Bar:
Stan can you autograph the first edition you ever created? so we can donate to Navy SEAL Foundation to raise $$$.
Thanks, Stan the Man!
Raised over 10k.
stan lee (and invited military)
Chris evans
Star of captain ameraica.
Hey Chris, do you have time to do a psa for the navy seal foundation?
(Brian Krow)
Yeah, man. Let's do it!
(Chris Evans)
Excellent. I will set it up.
(Brian Krow)
NFL picked up the PSA and it raised 10's of thousands "text-in" donations to benefit families of our fallen SEALs.
Back to the event
Captain America Military Salute begins. AP live stream out to 100's of VA hospitals nationwide and a few military bases in Afghanistan.
PSA
(WRITTEN, PRODUCED, AND DIRECTED BY KROW MEDIA)
Chris Evans speaks. Then awards the Navy SEAL Foundation with a Captain America shield from the movie.
Military gives Stan Lee a lifetime service award.
Wait a minute! is that an american bald eagle?!
Oh yeah! Forgot to mention we invited Mr. Lincoln from American Bald Eagle Foundation. How could we have the greatest convergence of military and entertainment without our iconic American bird. (Thanks, Al)
FUN FACT:
We had to book Mr. Lincoln first class on United.
Thanks, United Airlines!
Closed with some live music by juke kartel.
Then over 200 of us piled into buses to attend the captain America movie premiere.
RESULTS:
-
Live event stream to va hospitals & bases domestically and internationally.
-
captain america psa starring chris evans to benefit the navy seal foundation.
-
psa was picked up on every major news channel.
-
nfl picked up psa and was aired during halftimes across the states. raised 10's of thousands text-in donations to support families of fallen seals.
-
associated press and hollywood reporter headquarted in our event space for 2 days which brought a ton of celebrity power and press coverage.
-
facebook - increased likes and shares
-
twitter - was 1 of the top 3 events being tweeted
-
the first time a bald eagle attended comic con
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daily coverage updates from "live at comic con"