The Collective Agency SL

Your senior living marketing solution with one instrumental partner

ALL-INCLUSIVE SENIOR LIVING MARKETING TO MEET ALL OF YOUR COMMUNITY'S NEEDS

The Collective is a 360 omnichannel senior living marketing agency focused on helping communities to increase their census through strategic and data-driven marketing with measurable results.

The Only Choice for True Partnership.

We understand how important it is to drive results for your community because at The Collective Agency SL, powered by Krow Media and ADage Marketing Group, we own our outcomes too! As innovative entrepreneurs seasoned by several decades of ‘big box’ senior living experience, we understand the industry’s timeless challenges – and take our out-of-the-box approach to solve them.

Our Approach

STRATEGY FIRST, THEN TACTICS

“Apple says Think Differently, we say Think Waitlist!”

Insight drives the strategy that guides the creative execution you’re looking for. This is why we always start with your “Definition of Success.” Without it, your tactical marketing efforts will be all over the place. Unfortunately, most senior living communities skip this crucial first step in the branding process and jump right into the tactical design, with little thought about the deeper meaning behind their brand or the strategic implications of a rebranding effort.
What are the results? A family’s negative experience
Why? Because effective tactical execution — and great design work — hinges on a solid immersive media strategy. One without the other is like a Ferrari without a throttle.

Our strategy work provides an outside expert’s perspective and game-changing clarity that drives occupancy.

THE COLLECTIVE AGENCY BRANDING PROCESS

Research & Discovery

Brand Strategy

Brand Identity Development

Website

Marketing Planning

Tactical Execution

Digital Advertising
Traditional Advertising
Email Marketing
Concept Marketing
Web videos
Presentations
POP Displays
Direct Response

Results?

RELEVANCE • CREDIBILITY • DIFFERENTIATION

Did You Hear?

The Senior Living Industry is Changing

As we all come out of the pandemic, the senior living industry is seeing occupancy down, costs up, and brand reputation less stable. This is where you take a deep breath to understand that this doesn’t have to be like this. We are here to help. You need a strategic plan and a better understanding of how to find the right audience with a tactical execution on many outlets so that by the time that family member or senior walks in for a tour – they have 5-7 touchpoints! (and they are ready to join your family!)

senior living marketing

Service solutions

Social Media Management

Social Media is the most powerful outlet to showcase your personality and the culture of your community

Social Media Management

Highlight your smiling residents, your incredible events, and your engaging activities calendar

Web & Graphic Design

Your website is the first place everyone will visit to understand more about your community

Web & Graphic Design

So why wouldn't you want an engaging website that is simply attracts families and inspires them to schedule a tour

Power of Video

Imagine being a family member and getting a video message from the community

Power of Video

Imagine being a family member and getting a video message from the community saying we look forward to your tour tomorrow. Now that is a human touch point.

Lead Generation

Lead Generation is two factors:
1) Building the sales funnel
2)Knowing how to nurture them

Lead Generation

Having a healthy CRM and process in place will increase your lead generation which results in higher occupancy.

Marketing Automation

How do you tell your story 24/7 and keep your community in the forefront of families

Marketing Automation

1) Move qualified leads faster
2) Increase appointment conversion
3) Increase leads with fewer touch points

Matterport 3D Tours

Every hear of a "virtual visit"?! COVID changed the playing field for a long time

Matterport 3D Tours

We are the leading Matterport provider for senior living. Create your completely immersive 3D virtual tour that allows families to walk around your community from ANYWHERE!

Search Engine Optimization

If you aren't showing up in search, you are losing out on leads which means loss occupancy

Search Engine Optimization

Occupancy is the name, ranking high in first position is the game. Increase your search rankings with our SEO package.

Digital Analytics

How about repositioning this with your team in saying "Good Data In, Is Good Data Out"

Digital Analytics

The health of your CRM is so incredibly important to be able to maintain clean, healthy data. When this takes place, then this allows us to take actionable insight and turn them into more leads. More leads = higher occupancy!

Content Marketing

Content Marketing is about telling your story across many outlets that speak to the right audience.

Content Marketing

The content we create is truthful & authentic and relevant & motivating. It's not about you, its about filling the family's needs. Imagine your website being a city and content marketing serving as the road into this city.

Want to take your community to the next level? We are the leader of Matterport 3D tours for senior living nationwide. Learn today about a Matterport 3D Tour, Brand Video, & Fusion Photography Package.

Some of our Trusted Senior Living Communities

Rock your social media presence

Want to rock your social media presence to drive engagement but don't know how?!

Well there is a reason why we hold the number one social media campaign against all competitors across each market we are in. The result is simple – we use your social channels to showcase your community personality…but the secret sauce is how we do it!