The Collective Agency SL
Your senior living marketing solution with one instrumental partner
ALL-INCLUSIVE SENIOR LIVING MARKETING TO MEET ALL OF YOUR COMMUNITY'S NEEDS
Looking for a comprehensive and effective senior living marketing agency? Look no further than The Collective Agency SL. Our 360 omnichannel approach utilizes strategic, data-driven techniques to help communities increase their census with measurable results.
At The Collective Agency SL, we believe in true partnership and take ownership of the outcomes we provide for your community. As industry experts with decades of experience, we understand the timeless challenges facing senior living and use an out-of-the-box approach to solve them. Powered by Krow Media and ADage Marketing Group, we are the only choice for all-inclusive senior living marketing that meets all of your community’s needs.
The Only Choice for True Partnership.
Our Approach
STRATEGY FIRST, THEN TACTICS
At our agency, we believe in a strategic approach to marketing. We start by gaining insight into your unique needs and goals, and then use that information to guide our creative execution. Our first step is always defining your “Definition of Success,” as this is crucial to ensuring that your marketing efforts are targeted and effective. Unfortunately, many senior living communities skip this step and jump right into tactical design without considering the deeper meaning behind their brand or the strategic implications of a rebranding effort.
The consequences of this approach can be negative for families who are looking for a senior living community. Effective tactical execution and great design work rely on a solid, immersive media strategy. Without this, your marketing efforts are like a Ferrari without a throttle.
At our agency, we prioritize strategy work to provide an outside expert’s perspective and game-changing clarity that drives occupancy. Whether you’re just starting out or looking to rebrand, we can help you define your goals and create a plan to achieve them.
THE COLLECTIVE AGENCY BRANDING PROCESS
Research & Discovery
- Market
- Consumer
- Competition
- Operation
- Culture
Brand Strategy
- Brand positioning
- Value Proposition
- Brand Personality
- Values & Attributes
- Core messages
Brand Identity Development
- Naming Identity design (logo)
- Tagline
- Product packaging
Website
- Site Planning
- Tools & Functionality
- Concept, copy, & Design
- Programming
- Search Optimization
- Maintenance
Marketing Planning
- Prioritized tactics
- Budget
- Timelines
- Media Plan
Tactical Execution
- Digital Advertising
- Traditional Advertising
- Email Marketing
- Concept Marketing
- Web videos
- Presentations
- POP Displays
- Direct Response
Results?
RELEVANCE • CREDIBILITY • DIFFERENTIATION
Did You Hear?
The Senior Living Industry is Changing
As we all come out of the pandemic, the senior living industry is seeing occupancy down, costs up, and brand reputation less stable. This is where you take a deep breath to understand that this doesn’t have to be like this. We are here to help. You need a strategic plan and a better understanding of how to find the right audience with a tactical execution on many outlets so that by the time that family member or senior walks in for a tour – they have 5-7 touchpoints! (and they are ready to join your family!)
senior living marketing
Service solutions
Social Media Management
Social Media is the most powerful outlet to showcase your personality and the culture of your community
Social Media Management
Highlight your smiling residents, your incredible events, and your engaging activities calendar
Web & Graphic Design
Your website is the first place everyone will visit to understand more about your community
Web & Graphic Design
So why wouldn't you want an engaging website that is simply attracts families and inspires them to schedule a tour
Power of Video
Imagine being a family member and getting a video message from the community
Power of Video
Imagine being a family member and getting a video message from the community saying we look forward to your tour tomorrow. Now that is a human touch point.
Lead Generation
Lead Generation is two factors:
1) Building the sales funnel
2)Knowing how to nurture them
1) Building the sales funnel
2)Knowing how to nurture them
Lead Generation
Having a healthy CRM and process in place will increase your lead generation which results in higher occupancy.
Marketing Automation
How do you tell your story 24/7 and keep your community in the forefront of families
Marketing Automation
1) Move qualified leads faster
2) Increase appointment conversion
3) Increase leads with fewer touch points
2) Increase appointment conversion
3) Increase leads with fewer touch points
Matterport 3D Tours
Every hear of a "virtual visit"?! COVID changed the playing field for a long time
Matterport 3D Tours
We are the leading Matterport provider for senior living.
Create your completely immersive 3D virtual tour that allows families to walk around your community from ANYWHERE!
Search Engine Optimization
If you aren't showing up in search, you are losing out on leads which means loss occupancy
Search Engine Optimization
Occupancy is the name, ranking high in first position is the game. Increase your search rankings with our SEO package.
Digital Analytics
How about repositioning this with your team in saying "Good Data In, Is Good Data Out"
Digital Analytics
The health of your CRM is so incredibly important to be able to maintain clean, healthy data. When this takes place, then this allows us to take actionable insight and turn them into more leads. More leads = higher occupancy!
Content Marketing
Content Marketing is about telling your story across many outlets that speak to the right audience.
Content Marketing
The content we create is truthful & authentic and relevant & motivating. It's not about you, its about filling the family's needs. Imagine your website being a city and content marketing serving as the road into this city.
Want to take your community to the next level? We are the leader of Matterport 3D tours for senior living nationwide. Learn today about a Matterport 3D Tour, Brand Video, & Fusion Photography Package.
Some of our Trusted Senior Living Communities
Rock your social media presence
Want to rock your social media presence to drive engagement but don't know how?!
Well there is a reason why we hold the number one social media campaign against all competitors across each market we are in. The result is simple – we use your social channels to showcase your community personality…but the secret sauce is how we do it!
Our Certifications
Our Awards
Our Certifications
Our Awards
READY TO TAKE YOUR BUSINESS TO THE NEXT LEVEL?
Get A Free Proposal Now!
